Marketing Manager

Employment Type

: Full-Time


: Miscellaneous

Are you a master program manager? Do you have expertise in demand generation? We're seeking a Marketing Manager for our Emerging audience to drive the overall marketing strategy within a rapidly growing segment. In this role, you'll be responsible for the Emerging marketing funnel with pipeline/revenue goals to attain, planning and execution of marketing programs at various stages of the buying journey, analyzing and identifying trends to optimize on. You will work with cross-functional teams like product, sales, and marketing to achieve segment objectives. If you have a data-driven mindset and are exceptionally skilled at working in an innovative, fast-paced environment, we'd love to hear from you.A bit about you:* You are enthusiastic and relationship-oriented* Your attention to detail is second to none* You're up-to-date on the latest marketing trends and can execute flawlessly* You have strong writing skills and are a strategic thinker* You can effectively work under tight deadlines and manage projects independentlyMarketing Program Manager responsibilities:* Plan and execute effective marketing initiatives to meet pipeline/revenue goals* Design and operationalize a strategy for coordinated segment programs* Work with various internal and external teams to create messaging and communications that align with common goals* Measure the performance of marketing programs and assess against goals* Work with key internal teams and external channels to collaborate on strategic initiatives, identify influencers and partnerships, and promote Vidyard solutionsTo be an effective team member, you will have:* A minimum of 3 years experience as a product marketer, marketing program manager, or demand generation manager in a B2B software* Hands-on experience project managing initiatives from start to finish* Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently* Experience working closely with sales and partner teams* Experience working with a marketing automation platform, CRM, webinar tools, content management tools, and video hosting toolsWhat does Vidyard do?Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.Life as a Vidyardian:GrowthYou will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.TeamAt Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!FunWe never miss an opportunity to have fun. We host social events in addition to holiday celebrations, not to mention our legendary parties!Perks & BenefitsWe offer generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.Notes:We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Talent Acquisition Team.

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