Regional Audience Growth & Retention Editor - West

Employment Type

: Full-Time

Industry

: Miscellaneous



Regional Audience Growth & Retention Editor - West The Audience Growth & Retention Editor, West, leads strategies to expand and diversify audiences, build relationships between readers and our journalists, and drive home our value to subscribers in the West Region's 10 newsrooms across 3 states. The successful candidate has experience engaging with readers on a variety of platforms and at live events; has demonstrated success in growing newsletters and similar news products; and has a firm command of SEO concepts. The candidate also possesses a love of purposeful experimentation informed by performance data. This role requires an editor with strong management and coaching skills and a background in digital writing, editing and storytelling. The Audience Growth & Retention Editor is responsible for motivating a team of about 10 that leads in audience reach; engagement; social media; subscriber retention; elevation of high-impact projects; and story, video and audio distribution. This job is based in The Sacramento Bee newsroom. The successful candidate will work collaboratively with the region's editors and will work closely with The Bee's managing editor to ensure newsrooms are executing on their audience-focused mission. The Regional Audience Growth & Retention Editor reports to the Senior Editor for Audience Growth & Retention. Key responsibilities: * Experiment with and implement strategies for reader loyalty and engagement; newsletters and alerts; subscriber experiences and outreach; digital content creation; and A/B testing of headlines. * Regularly analyze performance data to improve growth strategies, and offer feedback to newsrooms. * Serve as a point of contact for editors seeking guidance on content distribution that promotes audience growth. This includes: * Leading critical news meetings with an audience focus. * Leveraging data to make real-time decisions that will amplify content. * Creating engagement opportunities on the day's top pieces of content. * Collaborating with the SEO team to identify best practices and evergreen topics. * Help to project manage the region's high-impact journalism projects, including video and multimedia, having a keen eye toward innovative distribution tactics that reach the right audience at the right time. Qualifications: * 5+ years of experience, preferably in a digital media organization * Reliable news judgment * Experience in a leadership role * A proven track record of growing and engaging audiences * A deep understanding of social media best practices and newsletter strategies * A way with headlines and an understanding of what works on different platforms * An ability to work collaboratively on projects ranging from podcasts to video to enterprise stories. * Must work comfortably in a job that will be fast-paced, data-driven, shaped constantly by feedback and experimentation and always evolving * Extensive experience with real-time analytics platforms * Curious about and aware of audience trends in the digital media space * Occasional travel may be required #LI-JC1

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