Senior Digital Marketing Analyst

Employment Type

: Full-Time

Industry

: Miscellaneous



Are you an ambitious go-getter who is passionate about data analytics? Want to join an award-winning company culture with solid products and distinguished clients? Does problem-solving in a dynamic, fast-paced environment get you fired up? Do data inaccuracies keep you up at night? If you answered, 'Yes,' to all of the above, then we want to hear from you. As a hands-on and strategic Sr. Digital Marketing Analyst, you'll join an A-Team of performance analytics professionals committed to driving ROI for our clients which represent the top Internet Retailers of the world. You'll dive deep into big data to extract, analyze, and report on findings that drive growth for Connexity, Inc., monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our exclusive, retail performance marketing network. Responsibilities Analytics Allocation of time: 40% * Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality * Formulate hypotheses that can be tested, measured, and reported on to a larger audience * Support business initiatives by identifying key trends in big data that can drive growth for the business * Validate data integrity in all analyses performed * Support department-wide ROI reporting and analyses when needed Operations & Execution Allocation of time: 40% * Manage and support day-to-day Traffic Acquisition operations across various marketing channels * Monitor daily and intraday vital signs of accounts and ensure performance tracks to expectations * Manage the quality of inbound and outbound traffic and optimize toward business targets daily * Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins * Act as an internal source expert for accounts managed * Provide ad hoc operational support across other Traffic Acquisition channels when needed Strategy & Innovation Allocation of time: 10% * Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness * Support reporting and analytical needs that drive high-level decision-making Leadership & Team Development * Allocation of time: 10% * Support documentation needs and training of analysts that are more junior * Support the management/nourishment of strong relationships with media vendors

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WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN. TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY... JOB DETAILS Analyst - Brand & Marketing Strategy Kantar C... Read More