Social Media Planner

Employment Type

: Full-Time

Industry

: Miscellaneous



Job Description Social Media planner will be responsible for developing media recommendations for advertising campaigns from pre-defined marketing objectives. They will recommend social media platforms that best suit the brand as well as implement and execute all tasks tied to the media plan. Typical responsibilities include: Assisting with strategy development, managing day-to-day campaign planning, communicating with multiple agency departments and clients, budget management and reconciliation Candidate must have strong multi-tasking and organizational skills and excellent communication skills! * Work with Account Service, Social Content, Social Analytics, and Digital Media teams to develop social media strategies and recommendations to meet established KPIs and campaign goals * Execute and manage paid social media buys including implementation, negotiations, and budget management * Work closely with Social content team to identify and develop ad creative opportunities and make adjustments based on performance * Analyze and complete weekly/monthly campaign reports utilizing internal reporting tools, vendor insights and subscription-based tools * Continually recommend and execute optimizations and report on the effectiveness of those changes * Find opportunities to create and implement custom ideas on the fly

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