Senior Planner, Strategy

Employment Type

: Full-Time

Industry

: Miscellaneous



Job Description We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client's business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy. This role will be working on the Hulu client and sits in Burbank. Role Objectives: * Responsible for contributing to the development of and executing strategy for the functional area * Develop media strategy and recommendations under supervisor guidance * Present media plans and provide plan maintenance including objectives/strategies and updates * Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions * Prepare flowcharts and budgets for media plan development and maintenance * Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations * Review and verify media buys to ensure proper execution * Meet with vendor community to analyze value and applicability of media channels for client media plan

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