Email Marketing Global Lead - ClaiSec

Employment Type

: Full-Time


: Miscellaneous

Company Description Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are. We're changing the nature of work. Palo Alto Networks is evolving to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. Job Description Your Career As a critical member of the Digital & Demand Team, the Email Marketing Global Lead is responsible for the strategy, campaign & program architecture, and success of the overarching ClaiSec (Cloud & AI Security) email channel. You will partner with the ClaiSec Global Campaigns, Regional Field, and Integrated Demand team members to ensure a best-in-class email program, as well as support omni-channel campaigns that engage and nurture leads, and contribute significantly to pipeline. We're looking for a leader and strong cross-functional collaborator with a data-driven approach. You should always prioritize the customer experience, champion the Palo Alto Networks brand, and help to tell the ClaiSec story. You will manage a small team of email producers. While mostly strategic, you can be hands on when needed. The role can be fully remote. Light travel required. Your Impact * Tell the ClaiSec story to our prospects and customers and deliver the best user journey experience * Manage team of email producers, ensuring flawless execution * Collaborate with primary stakeholders - ClaiSec Global Campaign, Regional Field, and Integrated Demand teams, ensuring alignment of campaigns and event promotions * Provide consultancy of email promotion strategy, lead journey, database segmentation strategy, lead flow and integration across systems * Consult on the lead journey, persona targeting, behavioral marketing * Own the promotional calendar for the ClaiSec database, and facilitate conflict resolution between campaigns * Own the ClaiSec personas including audience segmentation, funnel stage, and governance * Own the ClaiSec email nurture journeys end-to-end, from the emails through to the content engagement * Being hands-on with setting up Marketo Programs, Pathfactory journey creation and building the email nurtures * Govern and support the creation of digital engagement journeys in Pathfactory * Drive optimization of email programs and database through data insights and A/B testing * Regularly communicate and report out (email program, database and nurtures) to stakeholders * Be an operational subject matter expert of our Email Sending Platform; train internal users on email concepts, metrics, and best practices. * Own and maintain the ClaiSec Email Marketing project roadmap Qualifications Your Experience * A university degree and 6+ years of experience in email or integrated marketing * Extensive experience in automation and working with Marketo; Marketo Certified Expert preferred * Experience leading or managing a team (internal or agency) * A strong quantitative focus and data-driven approach - excellent strategic and analytical thinking skills. * Expert level understanding of the email performance and lead qualification funnel metrics * Plenty of practical experience with A/B/multivariate testing * Experience building automated and intelligent multi-stage nurtures * Experience working on landing pages and web journeys in Pathfactory a plus * Must have outstanding communication skills and the ability to work with many cross-functional teams. You can translate complex technical systems to non-technical marketers. * High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done. * Strong project management skills and experience working with PM tools; Workfront, Smartsheet, JIRA, etc * Experience working in SFDC with a good understanding of the common objects and member attribution. * Good understanding of data tables structures and relationships; SQL experience a plus * Experience working in the IT, Cybersecurity or B2B Enterprise industry a plus Additional Information The Team Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis. Our Commitment We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. #LI-HR2 Salary disclosure required by sb19-085 for positions located in the state of Colorado: If hired in Colorado, this position starts at a salary of $122,400/yr. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Restricted stock units and bonus pay may also be offered as part of this compensation package, as well as benefits that include: flexible paid time off, employee stock purchase program, medical, dental, vision, 401K, life, and disability insurance. Additional information about benefits may be found here.

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