SVP, Marketing - Loyalty & Retention

Employment Type

: Full-Time

Industry

: Miscellaneous



LPL is hiring a Senior Vice President of Marketing to drive growth of existing client relationships. The passionate, innovative business-to-business (B2B) marketer will develop integrated strategies that contribute to greater client satisfaction, loyalty, and advocacy - thereby resulting in deepening and retention of relationships. We are looking for a dynamic, savvy leader that appreciates the commercial value of marketing and aligns strategies and storytelling appropriately. Responsibilities: * Develop a broad, global view of the industry and company to formulate marketing strategies that drive tangible business growth and outcomes * Interact with senior executives across the company; serve as a thought leader to business leaders, offering a proactive and assertive voice to shape strategy * Leverage client insights, as well as other data and facts, to prioritize deepening marketing initiatives of highest economic opportunity * Apply a segmented, targeted approach to audiences to personalize marketing communications and achieve highest degree of relevance and action * Architect learning agendas with hypotheses and intentional designs that advance the marketing rigor of the organization, while driving increasing levels of campaign impact * Collaborate with leaders in product and sales to create and execute campaigns that optimize marketing return on investment * Build and leverage deep partnerships with other marketing groups including brand, marketing operations and product marketing to shape and execute marketing initiatives * Develop integrated marketing campaigns - including message and content development as well as channel coordination - to improve the client experience, drive product adoption, and contribute to tangible business outcomes * Lead and influence more cohesive, integrated communication frameworks, nurture and drip programs with clients - to serve the right content to the right audience at the right time * Identify opportunities to help our advisor clients more efficiently run their practices while enabling them to have more effective engagements with their consumer investors * Contribute to the thinking of a world-class marcomm tech stack and data infrastructure that enables segmented, predictive marketing and automated user journeys Requirements: * Embraces fact-based and data-driven decisions and business cases * Skilled at navigating hybrid organizations and aligning many levers and inputs into one cohesive strategy * Reputation for contributing to and building high performing teams; enjoys developing and coaching others to levels of performance not previously achieved An ideal marketer: * Fire-in-the-belly, needs to be reined in vs. pushed forward * Prefers a white sheet of paper, enjoys opportunities to 'build' more than 'maintain' * Egoless collaborator, skilled at channeling the collaboration into a tangible plan that drives business outcomes * Operates with minimal direction and leans into autonomous judgment and action * Comfortable with failure or rejection of ideas, ability to pivot and move forward quickly * Courage to have difficult conversations and leverage differences to shape quality work * Passionate about diversity, equity, and inclusion * Familiarity with agile initiatives and work principles nice-to-have Qualifications: * Bachelor's degree in marketing or business-related field, MBA a plus * 15+ years marketing experience, including some degree of B2B or B2B2C marketing * History of working closely with C-suite executives Why LPL? At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation's leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential. We are one team on one mission. We take care of our advisors, so they can take care of their clients. Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work. Want to hear from our employees on what it's like to work at LPL? Watch this! We take social responsibility seriously. Learn more here Want to see info on our benefits? Learn more here Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews: LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (800) 877-7210.

Launch your career - Create your profile now!

Create your Profile