Full-Time: Marketing Design and Research Analyst

Employment Type

: Full-Time

Industry

: Miscellaneous



The Marketing Design and Research Analyst will manage the creation of marketing sales materials, research data, and will identify sales category growth opportunities for KQED corporate sponsorship funding. The Marketing Design and Research Analyst will spearhead and thoughtfully design the development of new partnerships with businesses that support KQED's strategic priorities, particularly in audience engagement and education. This role is for a passionate and inquisitive storyteller; taking Nielsen, Arbitron, Scarborough research data for KQED platforms including TV, radio and interactive and developing compelling corporate sponsorship pitches and messaging. This position reports to the Corporate Sponsorship Director of Sales Operations and Media Strategy. One of our core values at KQED is that we are better together, and that we commit to learning, growth, and holding ourselves accountable. We value the contributions of marginalized people in society - including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people - and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply. Essential Functions: * Works closely with Corporate Sponsorship Director to develop and maintain marketing strategies for corporate prospects and sponsors to ensure maximum impact and strategic positioning. * Design dazzling new sponsorship and marketing materials by identifying and prioritizing top sales industries, sales communications proposals, and organization needs with the support of the creative design department as needed. * Learns and helps to visualize KQED's mission and services to companies to establish new partnerships and expand existing programs. Market KQED's capacity to work with companies to support employee engagement, develop and implement communications and branding strategies, and integrate business benefit with social benefit. * Analyzes and interprets research from a variety of sources, and communicates to Corporate Sponsorship staff. Brings qualitative data insights to life into compelling sales materials and research presentations and sales collateral for local marketing directors. * Participates in corporate support sales strategy and in sales meetings/presentations to further illustrate the story of KQED and its audiences to current and prospective sponsors. * Tracks trends and present insights across media platforms and measurement research providing updates on changes in audiences, market or potential areas of improvement. This also includes revisiting marketing materials that have been executed and assess performance of each marketing material is in line with what was promised. * Proactively reaches out and cultivate collaborations with cross-departmental teams (product, Marcom, Events, Podcasts, KQED TV) in the development of new programs and packages to ensure the sponsors' and KQED's objectives are achieved. * Train and manage KQED intern(s) and/or a part time on-call associate as available to assist in audience data reporting and marketing materials builds. Develop training guidelines for the development of proposals and new corporate supported programs, based on engagement and interest areas of prospective corporate sponsors. * Collaborates and participates in KQED Happenings, KQED's monthly Corporate Sponsorship email marketing newsletter, with all team members to accommodate Local Marketing Directors' individual outreach needs. Other Job Functions: * Cross-departmental support as needed; (for example, participate in event planning, implementation and provide Live and Virtual Events support to ensure activation and execution of sponsorship materials as requested. * Provide backup and reporting coverage for Activation Manager, Corporate Sponsorship, Local Marketing Directors and Ad Operations. * Other essential duties as needed Knowledge/Experience Required: 1. Bachelor's Degree. 2. 2-3+ years of marketing experience including audience and media research. Nielsen, Arbitron, Scarborough/Prime Lingo, Strata, PPM Analysis Tool, PPM Weeklies and Media Audit experience preferred. 3. Expertise in copy writing and design editing for marketing and sales materials.. 4. Experience in mobilizing and collaborating with cross-functional and inter-departmental teams. Ability to set strategy, meet key performance objectives, work independently as well as in a team. 5. Experience working with a sales team with marketing data/research in radio, television, online and/or ad agency or other relevant sales/marketing experience. 6. Must possess a strong work ethic - be a self-starter committed to excellence. Ability to be flexible and work on several projects simultaneously. 7. Experience with various software programs such as Adobe Creative Cloud, Google Drive Suite (Sheets, Slides, Doc), Microsoft Office Suite (Word, Excel, Powerpoint and Outlook), Docsend, Google Analytics, Salesforce Marketing Cloud, 8. Ability to travel locally or sit in on virtual video conference calls for sponsor meetings. Let us tell you more about our benefits: Whether you're single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering paid time off, paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) plan. KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership. The mission that drives us: KQED is for everyone who wants to be more. Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential. KQED serves the people of Northern California with a community-supported alternative to commercial media. We provide people with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas. We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.

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