Senior Consultant, Digital Insights & Analytics

Employment Type

: Full-Time


: Miscellaneous

WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN. TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY... JOB DETAILS who we are Mavens is a digital research and strategy consulting firm, born out of a unique combination of digital expertise gained at the forefront of online research, strategy, and activation for some of the world's largest brands. Mavens was acquired by Kantar in early 2020 to expand Kantar's digital analytics & research expertise, and Mavens is now a team within Kantar Analytics. Mavens' work is truly global, across industry and across continents. We distinguish ourselves by using search engine and social media data to provide insights into people and their behavior, translating this into online strategies that drive genuine business benefits. Our role is to help brands understand how the digital landscape works, and what they can learn about their customers there, from trends in Google search behaviors to the sales uplifts from new forms of digital media. Mining consumer data trails from social listening, eCommerce sites, reviews sites, forums, and blogs, Mavens leverages the large-scale raw data of the internet, and uses it to map and understand the paths that brands should tread, feeding into marketing strategy, product innovation, and more. the opportunity Senior consultants are responsible for the design and management of projects across Mavens' portfolio of digital research, measurement, and optimization solutions. They are responsible for senior client relationships, working with globally recognized brands to understand their business and marketing challenges, and designing digital analytics and research-led solutions that address these. Senior consultants manage project teams of analysts and consultants, ensuring a high standard of delivery, with outputs that meet and exceed client expectations, and Mavens' operational targets. There will also be an internal focus for the role, covering line management of junior staff, helping to clarify and iterate on methodologies, and supporting the senior team (both in the US and UK) in business development initiatives. The role is part of a small, high performance team of 9, growing Mavens' US business from our NYC office. Key responsibilities include: - Rigorous and creative analysis of quantitative and qualitative digital data, including social listening, marketing analytics, search keywords and rankings, custom scraped verbatims (e.g. posts/reviews from Yelp, Amazon, Reddit, etc.), and more. - Iterating and innovating on data analysis methodologies, ensuring Mavens' maintains its competitive edge. - Design and management of research and strategy projects to a high standard and quality of execution. - Creating briefing documents and managing project teams in the delivery of work. - Line management of junior staff, ensuring objectives and career development goals are set and monitored. - Identifying and addressing staff training needs, and facilitating knowledge sharing across the company as a whole. - Management of senior client relationships, up to director level. - Supporting Mavens' directors in business development initiatives. about you You will have deep technical knowledge of digital marketing channels, and associated tools and data sets, with demonstrable experience working in a rigorous, data-driven environment. You will be an established manager, with experience of analytical techniques and market research methodologies, comfortable in both managing junior staff in delivering projects and pitching in to help where required. You will also have a demonstrated passion and enthusiasm for data analysis and marketing strategy. You must have some experience directly managing client relationships, in addition to an enthusiasm for creative problem solving and data visualization. Whilst not a requirement, knowledge of advanced statistical methods and programming languages for data analysis (Python, R) would be considered an advantage. Like all Mavens, you will be able to craft unique insights from the synthesis and analysis of data. Fluency in English is mandatory, with other languages considered an advantage due to our global work. Unfortunately, Mavens is unable to provide employer sponsorship; successful applicants will be asked to provide proof of their eligibility to legally take up employment in the US. working for us At Mavens we value those with intellectual curiosity, a pioneering mind-set, and an undaunted attitude, who want to make a genuine difference to our clients and the way things are done. It's mostly about being clever and knowing stuff. It's about researching things, about getting and playing with data, about drawing conclusions, and about being creative in your approach. And finally, it's about pulling all of that together to help design revolutionary approaches to problems, and game winning strategies. LOCATION New York, World Trade CenterUnited States of America KANTAR REWARDS STATEMENT At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

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