Manager, Media Strategy

Employment Type

: Full-Time

Industry

: Miscellaneous



Current employees and contingent workers click here to apply and search by the Job Posting Title. iHeartMedia Job Summary: Create data-driven media plans and solutions for clients for the purpose of driving advertising revenue. Job Description The Manager, Media Strategy reports in to the Director/Sr. Director and partners with our Connections' Sellers (the division that leads national cross-platform sales for key advertisers) to develop cross-platform media plans that meet advertisers' objectives, yield measurable results and drive ad revenue. The Manager is responsible for partnering with sellers on a select list of accounts (as determined by their Director/Sr. Director) to develop clear client media briefs based on a thorough understanding of each clients' business/brand objective, KPIs and success metrics. To supplement the client brief, the Manager works closely with the National Research team to obtain additional data via 1st or 3rd party research to help inform their recommended strategy. Based on the media brief, supplemental research and a thorough knowledge of iHeartMedia's assets and capabilities, the Manager develops a recommended iHeartMedia multi-platform media strategy. When the strategy has been developed, the Manager leads the team in the use of iHM's proprietary planning tools to develop an optimized topline cross-platform media plan including the iHM platform mix and weight levels. When the media strategy and topline plan is finalized, the Manager, provides appropriate direction to the individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Spot, Events and Digital) to build their specific media plans/schedules. Upon receiving individual plans from the platform divisions, the Manager creates a detailed consolidated summary plan to share with Sales and other relevant internal teams. The Manager works closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations. Job Responsibilities * Developing strategic cross-platform media recommendations across diverse business/client categories * Staying current on developments/shifts in media landscape and media trends * Managing and training Media Planner/Coordinator * Collaborating with multiple teams across the organization * Managing multiple projects concurrently and meeting deadlines under pressure Job Requirements * Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and kpis * Strong proficiency with advanced Microsoft Excel * Knowledge of all basic media math * Strong communication, organizational and analytical skills * Detail-oriented approach to projects * Ability to thrive working independently and as part of a team * 3-4 years of advertising/media planning experience - multi-channel media including Digital and Broadcast experience required Location Los Angeles, CA: 5700 Wilshire Boulevard, Suite 200, 90036 Position Type Regular The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Our organization participates in E-Verify. Click here to learn about E-Verify. Current employees and contingent workers click here to apply and search by the Job Posting Title.

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