Global Product Lead, Attribution and Incrementality

Employment Type

: Full-Time

Industry

: Miscellaneous



Minimum qualifications: * Bachelor's degree or equivalent practical experience. * 5 years of experience in digital advertising or associated marketing technology. * Experience in advertising product development and commercialization. Preferred qualifications: * Experience using data and analytics to influence business decisions at multiple levels. * Experience in documenting detailed market needs/business requirements for opportunities/alignment on strategic goals. * Experience defining clear objectives and delivering key results. * Ability to navigate ambiguity. * Knowledge of attribution and incrementality solutions (e.g., Google and third-party offerings). About the job Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users. Within the Global Product area, the Global Performance Measurement Team focuses on conversions, attribution, and incrementality. We help our customers measure the success of their advertising. Within the Global Performance Measurement Team, you will act as the link between sales and product for attribution and incrementality solutions. You will understand the measurement marketplace, landscape, and advertiser needs that will help drive both product strategy and commercial success. Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas - Performance, Brand, or Publisher & Platform - you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising. Responsibilities * Understand customer needs across geographies, industries, and customer segments, in collaboration with sales and operations partners. * Translate advertiser needs into strategies and roadmaps with product and engineering partners, understanding performance measurement. * Serve as a subject-matter-expert on performance measurement with a specific focus on attribution and incrementality product areas. * Develop go-to-market strategies for a set of products and global teams, collaborating with cross-functional partners.

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