GTM Readiness Field Communications, Sr. Manager

Employment Type

: Full-Time


: Miscellaneous

Equinix is the one of the largest growing Data Centre companies, growing connectivity between clients worldwide. That’s why we're always looking for creative and visionary people who can help us achieve our goal – global interconnection. With over 190 datacenters in over 24 countries spanning across 5 continents, we are home of the Cloud, supporting over 1000 Cloud and IT services companies that are directly engaged in technological innovation and development. We are passionate about further evolving the specific areas of software development, software and network architecture, network operations, and complex cloud and application solutions.

At Equinix, we believe that our culture is at the heart of our success and it’s our authentic, humble, gritty people who create the Magic of Equinix. They share a passion for winning and put the customer at the center of everything they do.

The GTM Readiness Field Communications, Sr. Manager will be responsible for developing and implementing global field communications and enablement programs that promote sales and sales support readiness and effectiveness.

In this position you must be able to build relationships and work effectively at all levels within the organization. This is someone who is passionate about working with the field, understands what sales and sales support teams need to be successful and can champion their requirements across the business. Success in this role hinges on the ability to balance strategic thinking with operational excellence.

This position is an individual contributor role that is based in the Redwood City headquarters office and will report to the Director, GTM Readiness.


  • Proactively build business relationships and acumen across Product Marketing, Field Marketing, Vertical Marketing, Sales Strategy, Sales Operations and other sales support organizations essential to identify and prioritize initiatives and enablement requirements. Develop and maintain master field communications and enablement calendars based on relevant field topics
  • Support the development and adoption of consistent field communication channels globally, actively managing reporting and metrics on impact
  • Scope, develop and implement sales-relevant, actionable content for delivery across established sales enablement channels, including online learning, job aids, coaching guides, and live training sessions where applicable
  • Author field communications including executive communications, newsletter articles, website content and All Hands slides
  • Design and manage global webinar programs that provide sales and sales support roles with best practices, business updates and ongoing education critical to sales effectiveness and productivity. Identify relevant topics, develop content and slides, author talking points, prepare speakers and coordinate logistics
  • Collaborate with regional Sales Operations and GTM Readiness counterparts to ensure essential sales information is cascaded in regional communications, spanning Sales All Hands, sales leadership meetings and leadership emails, to name a few
  • Develop and maintain detailed project plans for each deliverable, to ensure smooth and on-time execution
  • Implement voice of the field programs to proactively gather sales communications and enablement requirements and feedback
  • Support planning and execution of event as needed
  • Constantly seek to evolve and refine sales communication programs
  • Qualifications:

  • 10+ years experience in sales communications and/or sales enablement, or a similar sales support role, preferably in high-tech
  • Bachelors degree, or equivalent, a must
  • Proven track record of scoping, building and executing integrated sales communications, and enablement programs and content
  • Knowledge of sales processes, methodologies and solution selling best practices
  • Effective at synthesizing and distilling large amounts of information with a deep-understanding of what constitutes sales-relevant content
  • Effective at working cross-functionally and collaboratively to influence and align sales initiatives and priorities
  • Exceptional written and verbal communication skills
  • Proactive, self- directed and results-oriented
  • Ability to travel up to 10% of the time

  • Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

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