Assistant Brand Manager

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

About the Role:

If you thrive in complex and ambiguous situations, possess a strong knowledge in brand management and are passionate about driving growth, then this is the job for you! As the Assistant Brand Manager on the Spinach brand, you will be responsible for supporting the strategy, development, budgeting, execution, and post-promotion evaluation analysis of the annual brand plans to help deliver against annual targets. You will work closely with cross-functional partners including design, sales, procurement, legal, finance and regulatory with opportunities to work closely with Director and Executive-level management. The ideal candidate is energetic, collaborative and forward- thinking.

This position is based out of downtown Toronto, ON.

What you’ll be doing:
  • Support the commercialization process for new product launches, managing projects from inception through launch, securing new vendors, equipment, and packaging with strong attention to detail
  • Drive break-through creative work for digital, in-store, and social media with a focus on building brand equity and establishing key points of differentiation for Canadian brands (built from big idea phase to execution)
  • Collaborate cross-functionally and with retail partners to effectively execute commercial plans and to develop programs for key customers, including developing marketing materials such as sell-in presentations, point-of-sale, online resources, training material
  • Manage complex cross-functional projects effectively while working in a very face-paced environment with little supervision
  • Drive creative solutions and with ability to think out-of-the box
  • Support in the development of the annual plan through rigorous analysis of business performance and the development of key insights and recommendations
  • Support, manage, and interpret financial results while working collaboratively with finance and other business stakeholders
  • Support briefing and management process of external agencies, partners, and vendors such as creative, media, tradeshows, events, etc.
  • Analyze insights, data, trends, and competitive data to support decisions and strategy
  • Assess and activate against market opportunities such as new products, categories, or customer opportunities, while considering product, price, placement, and promotions
  • Support post-promotion evaluation analysis to optimize future initiatives
  • You’ll need to have:
  • Bachelor’s degree, preferably in Marketing or related subject matter. Advanced degree is a plus
  • 3 – 5 years’ relevant experience: consumer goods/alcohol/tobacco
  • Must have consumer packaged goods or tobacco marketing experience
  • Able to manage multiple stakeholders effectively while working with little supervision
  • Able to set agenda and chart course forward in a lean team environment
  • Able to think out-of-the box and drive creative solutions
  • Able to read and analyze consumer research, syndicated data and trends to support decisions and strategy
  • Demonstrated experience with understanding and interpreting financials, and managing budgets
  • Demonstrated ability with managing 3rd party agencies such as events, print, digital, and loyalty
  • Experience collaborating with Research and Development, Consumer Insights, Regulatory Affairs, Operations and Sales to get new ideas to market as quickly and effectively as possible
  • Has been successful with negotiation and offering diplomatic strategies on an enterprise level to get new and exciting ideas / products to market

  • Cronos Group supports a diverse and inclusive work environment and we will provide reasonable accommodation for qualified individuals in the job application process.

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