Sr. Product Marketing Analyst

Employment Type

: Full-Time


: Miscellaneous

Please Note: Internal Employees, please use the Workday Dashboard career section to apply for the position. Why join UMass Global? Competitive compensation and benefits promote your health and well-being. UMass Global embraces inclusion, promotes corporate responsibility, and applies sustainable practices on the job and in the office. Exceptional Benefits At the University of Massachusetts Global, we value the personal health and financial well-being of our employees. Our affordable and flexible benefits packages truly encompass our mission and values by giving our employees peace of mind to allow them to focus on their professional development and other important aspects in their lives. Our benefits include: * Variety of Medical, Dental, and Vision coverage * Health Savings Account (HSA) * Flexible Spending Accounts (FSA) * Employee Assistance Program (EAP) * Wellness Programs (Physical and Mental Health Challenges, Campus Events) * Robust and comprehensive Retirement Plan (Basic, Supplemental, Roth options) * Employer matching and mandatory contribution by UMass Global * Tuition Remission (UMass Global and Chapman) * Professional development through online learning and training tools * Service/Recognition awards * Paid time off Responsible for contributing to and managing the development and execution of strategic product marketing strategies designed to increase student enrollments at ground campuses and online programs for the School of Education and School of Nursing and Health Professions. Provide support as needed for the School of Arts & Sciences, School of Business, UMass Global MyPath and campuses. The Senior Analyst position defines and manages data analysis projects including methodology, data sets, output and reports. This position also oversees the execution of the established bi-annual product marketing process and timeline as well as developing marketing strategies and managing campaigns to meet target goals. New hires must be fully vaccinated against COVID-19 and demonstrate proof of vaccination upon hire, unless approved for a disability or religious accommodation This position is currently working remotely but starting October 4, 2021 will be returning to the Irvine office. New employees are eligible to request a hybrid flexible work arrangement (including up to three days per week of remote work) after one month of continuous service in good standing in the University's Pilot Voluntary Flexible Work Arrangement Program. TYPE OF SUPERVISION: Receive general supervision from the Director, Product Marketing and Brand Strategy. General Supervision - indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines. POSITION DUTIES AND RESPONSIBILITIES: ESSENTIAL FUNCTIONS: Percentage Strategic Planning: * Define and manage data analysis projects including methodology, data sets, output and reports to meet specific business needs * Oversee the execution of the established bi-annual product marketing process and timeline * Contribute to and manage the product marketing strategy development from beginning to end, including major milestones. * Lead competitive benchmarking inside and outside the category and provide innovative ideas to increase awareness and enrollments at the university, school, and program level. * Institute and respond to competitive and market trend analysis; monitor and prepare responses to competitive and market trend analysis * Develop key messaging strategies and marketing plans for assigned business units, School of Education, and School of Nursing and Health Professions that are consistent and effective across all marketing channels * Identify messaging and product attributes to drive inquiry traffic * Assess pricing strategies and formulate recommendations * Evaluate and analyze the program portfolio by school and identify areas of opportunity, including program features and key selling points * Deliver product marketing strategies to Media, Communications, Outreach, and agencies. Guide these teams' translation of the product marketing strategy into a project plan in conjunction with the Marketing Project Manager. Play an active role in facilitating projects for schools and campuses by ensuring project deliverables are delivered on-time and on-strategy. * Liaise with all relevant stakeholders across the organization to meet project deadlines/deliverables as defined in project plan * Communicate project expectations to team members and stakeholders in a timely and clear fashion * Conduct status meetings as required ensuring all marketing strategy assets align * Proactively manage changes in project scope, identify potential crises and devise contingency plans. Assist with sending, following up, and reviewing proof comments to help move projects along and resolve open issues in Workfront during the school/outreach/campus proof review stage, according to the defined proofing process. * Escalate concerns to leadership to keep assigned projects on track * Become a SBPS, SAS, SE and SN program subject matter expert, be able to report out campaign results, challenges and opportunities in growing campus student population for all degree programs * Contribute to new program research in collaboration with Institutional Research * Lead cross-functional teams to implement product marketing plans, including networking with key contacts outside of own area of expertise * Determines methods and procedures on new assignments and may recommend and/or coordinate activities of other personnel * Assessment: * Proactive in providing insights to internal marketing partners to drive program enrollments * Analyze marketing strategy ROI to make recommendations based on key lessons learned from marketing strategies * Analyze primary and secondary research, and product sales data to garner insights that shape each/assigned UMass Global school's program, marketing, and strategic initiatives. * Assist in other initiatives as needed by department and organization 90% Provide brand planning and brand tracker report support as follows: * Assist in the development of a brand dashboard and support brand tracker reporting using the following tools: * Tableau * Social Listening * Google Surveys * Website Traffic * MPR - inquiry and enrollment data * Assist in the development of brand positioning and strategies as requested 5% * Perform other duties, as assigned 5% TOTAL 100% POSITION SPECIFICATIONS AND REQUIREMENTS: EDUCATION, EXPERIENCE, CERTIFICATION AND/OR LICENSES: * Bachelor's degree in Business or Marketing, or equivalent work experience. An MBA is preferred * 4-7 years of professional marketing experience preferably in product marketing, market research, messaging, positioning, branding, creative development, and marketing strategy execution * Experience in higher education or education technology * Prior experience in a project management system (WorkFront, WorkZone, BaseCamp, etc.) * Prior experience with JobsEQ or Burning Glass ESSENTIAL KNOWLEDGE, SKILLS, AND ABILITIES: * Familiarity with and ability to analyze market research, product, brand tracking, and sales data * Excellent meeting planning, management skills, and presentation skills * Proven ability to coordinate multiple projects simultaneously * Must be collaborative * Ability to project management across multiple stakeholders * Team player, able to shift gears and help a team member due to shifting priorities * Strong relationship building skills, good listener, collaborator and influencer * Thrives in taking initiative and comfortable leading projects * Excellent oral and written communication skills * Strong organizational skills and ability to prioritize projects and manage multiple deadlines. Machines, Tools, Equipment, Electronic Devices and Software: Strong computer skills including proficiency in Microsoft Office (Word, Excel, Access, PowerPoint). Contact with Students: Occasional Contact with Faculty and/or Staff: Frequent Contact with Community and Vendors: Frequent SPECIAL REQUIREMENTS: Working conditions are normal for an office environment. Position may be required to work flexible hours particularly given campuses' extended hours of operation and may require occasional weekend and/or evening work. Applicants for this position are subject to a background check and a criminal history review. Please Note: Internal Employees, please use the Workday Dashboard career section to apply for the position. Equal Employment Opportunity -UMass Global is committed to providing an educational and work environment free of unlawful discrimination and harassment in any form. UMass Global prohibits all forms of discrimination and harassment on the basis of age, ancestry, color, religious creed (including religious dress and grooming practices), disability (mental and physical), marital status, medical condition, genetic information, military and veteran status, national origin (including language use restrictions), race, sex (including pregnancy, childbirth, breastfeeding, and/ related medical conditions), gender, gender identity, gender expression, sexual orientation, or any other characteristic protected by local, state or federal law. Reasonable Accommodation - UMass Global provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the recruitment department at

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