Sr Product Marketing Manager / Marketing Leader - Adobe Merchant Solutions

Employment Type

: Full-Time

Industry

: Miscellaneous



Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Challenge The Adobe Commerce Merchant Services team is looking for an experienced product marketer to take on the responsibility of leading the product marketing strategy and execution for Adobe Commerce's new Merchant Services product offerings. We are seeking a passionate, organized, and metrics-focused marketing professional ready to lead our efforts. What You'll Do * Lead product marketing efforts and strategies for a variety of related product offerings from initial launch through retention programs * Develop product messaging and positioning, along with related segmentations and insights * Become a go-to specialist for the product offerings and help design our marketing roadmap * Lead joint GTM motions with our various product partners * Inform in our demand generation strategy and execution * Build relationships with our key customers and bring their voices to our products and markets * Partner with Sales and Operational teams to provide pipeline support materials * Partner with cross-functional teams and vendors to deliver on the marketing plan, including PR, social media, relationship marketing, demand generation and community * Partner with Product Management to influence and refine short and long-term product strategy and roadmap, representing the voice of the customer and with attention to the competitive landscape * Monitor critical metrics and re-calibrate programs and strategy as required to ensure the most effective path to revenue and customer goals * Build and foster relationships with our key technology partners to ensure joint GTM alignment and support * Partner with the Commerce Product Marketing Team to ensure messages align to the overall portfolio messages * Leverage internal and external research, customer personas and other market and audience data to optimize GTM Strategy What you need to succeed * Clear marketing strategy experience, preferably, with diverse sets of clients * Proven success in developing product marketing campaigns across a product's lifecycle * Ability to lead multiple engagements, gain cross-functional alignment and project manage these groups with adherence to timelines and milestone objectives * Experience with Salesforce and Marketo * Outstanding presentation and speaking skills a plus * Knowledge of digital payments industry and offerings is strongly preferred * 5+ years of product marketing or storytelling experience on a successful offering, ideally with focus on eCommerce technology or payments industry product offerings for small and mid-market businesses. * Ability to build a strategy and drive the creation of a roadmap of projects based on analysis of data, segmentation research and competitive analysis * High conviction and a strong point of view, based on a depth on audiences, markets, products and competitive landscapes. * Highly organized and able to respond to requests from cross-functional and remote team with strong project and time management skills

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