Senior Analyst - Integrated Marketing Growth Analytics

Employment Type

: Full-Time

Industry

: Miscellaneous



Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Job Description Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe's mission to change the world through digital experiences has never been more relevant. As we continue to grow in priority categories such as photo and video, there's a growing need to understand end to end customer experience, evaluate marketing investment efficiency, and guide targeting and audience strategies in these categories. If you have a growth mindset with analytical expertise and are looking forward to driving Adobe's growth in strategic categories, we are looking for you! What you'll do You will be focused on strategic insights and linking media activities through to GTM web segments and understanding the end-to-end journey of our customers into key products. You will partner with the web and product teams to measure and optimize contribution to specific product categories. Specific focus on applied analytics to surface strategic insights to drive priority area growth, such as Acrobat, Video, Imaging, and Student. What you'll need to succeed * Strong problem-solving skills, ability to structure problems into a data and analytics plan and execute. * Develop a roadmap for analytics capabilities by developing input and relationships with business partners * Familiarity manipulating and analyzing large datasets. * Strong communication skills, ability to clearly articulate insights to a wide range of audiences. * Translate business questions into analytics projects and interpret results to drive meaningful business and marketing optimizations * 7-9 years demonstrated experience in digital marketing analysis * Experience working and communicating with cross-functional teams on a daily basis * Conduct opportunity assessment analysis based on business needs and carry through to execution * Understanding of marketing processes, marketing analysis methods, and media channels * Track record of consistent delivery and execution * Evolve our analytics and measurement capabilities as the landscape changes.

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